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An excellent course... Classes were packed with great info, and the pacing was perfect for helping me establish a solid writing habit.
– DJ Scruggs, founder REI DAO
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You're great at what you do. There's no denying it.
Customers rave about your work. You win awards and recognition from your peers. You're an expert in your field and dedicated to getting better every day.
You have the skills and business acumen to hit it big...
But you're not. Something's off.
Potential customers slip away like sand through your fingers.
Your content (on the rare occasion you write) gets little or no engagement.
Every sale is an uphill battle.
What's going on?
The problem isn't your skill set or work ethic.
It's how you communicate with your customers and audience.
Today's most valuable skill for founders is Strategic Writing.
Strategic Writing is the process of positioning, messaging, marketing, and selling. At scale. Through writing.
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And then I would recommend Ben Putano's Great Founders Write cohort if you want to go the next level!
– George Siosi Samuels, founder of It Will Come
In the knowledge economy, strategic writing is what separates the top performers from the rest.
It's how you build your audience and momentum with each piece of content.
Strategic Writing is putting your words to work for you.
Are you ready to stop struggling and start sprinting toward growth?
It's time to master Strategic Writing.
✏️ You're an ambitious founder, creator, or aspiring entrepreneur.
✏️ You struggle to communicate the value of your business to potential customers.
✏️ Your website, emails, or ads are not converting to sales.
✏️ You need to build your audience to grow your business.
✏️ You want to write more clearly, consistently, and confidently.
The GFW cohort is built on five pillars proven to help you succeed as a writer and entrepreneur:
Action
You will be writing in the first 15 minutes of the first session.
Learn simple strategies to beat perfectionism and writer's block so you can write and publish consistently.
Accountability
Stay on track with our weekly writing and promotion schedule. Work your way up the leaderboard with every piece you publish.
Join our exclusive co-writing sessions to ensure you put in the work.
Training
Participate in a live writing lesson each week, then dive deeper into GFW's growing library of resources.
Live meetups include lessons copywriting, storytelling, audience building, and clear writing.
Plus, get a free 1-on-1 coaching session with Ben.
Feedback
You can't improve without honest and consistent feedback.
Each week you'll get notes from your peers and teachers on your writing strengths and where you can improve.
Community
Writing and building a business can be lonely. You don't have to do it alone.
With engaging live meetups, 1-on-1 discussions, and an active online community, you'll never feel alone on your journey again.
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Course length: 8 video lessons (~3 hours)
Each module includes examples, frameworks, and writing exercises to help you put your new training into action.
Module 1: Introduction
- Course principles
- Bullet draft
- First writing exercise
Module 2: Clear Writing Principles
- Communicate your value
- Connect emotionally
- Say more with less
Module 3: Copywriting
- ABC123 framework
- Grab attention
- Build urgency
Module 4: Personal Positioning
- Attract the *right* audience
- Become an instant follow
- Rewrite your social bio
Module 5: Strategic Narratives
- Captivate your audience
- Heroic Customer Story
- Write for social media
Module 6: Writing Hooks
- Write click-worthy titles
- Generate curiosity
- Avoid sounding spammy
Module 7: Form a Writing Habit
- Break up the process
- Find accountability
- Fight distraction
Module 8: Build Your Audience
- Find your promoters
- Support others
- Track your progress
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Get access our growing library of guides, tools, frameworks, and writing exercises. Plus, get a digital copy of Great Founders Write.
Become a better writer RIGHT now by order the 'Strategic Writing' course. Plus, get instant access to bonus content when you purchase.
The course includes:
◾8 video modules to watch on-demand
◾Frameworks, templates, examples, and exercises to help you turn your knowledge into action.
◾Lifetime access to GFW's growing library of resources, guides, video lessons, and writing exercises
◾[BONUS] Free digital copy of the Great Founders Write book
◾[BONUS] Free instant access to "7 Steps to Intentional Audience Growth" Guide (no need to wait until launch)
◾[GUARANTEE] 100% No Questions Asked, 7-day money back guarantee.
Early Bird Pricing: $149 $89
Ben Putano
Ben is the founder of Damn Gravity Media (the book publisher for entrepreneurs) and author of Great Founders Write. Since 2015, Ben has worked with dozens of startups to create their customer messaging, sales copy, and content marketing programs.
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Don't worry, it happens. Let's stay in touch.